Campaign Vision

We dream of a world where periods do not set limitations but instead becomes a source of pride. In a perfect world period poverty will not be an issue - Period pride will sustain.

Campaign Mission

We want to remedy the negative social impact deriving from period poverty among financially disadvantaged communities. The campaigns aims to provide knowledge, education raising more awareness towards this issue.

Campaign Values

We firmly believe in accountability and transparency. We strive to be responsible in everything we do by actively managing each campaign process to reach our goal of erradicating Period Poverty.

What is period poverty?

It is the lack of accessability to sanitary products, menstrual hygiene education, toilets, hand washing, facilities and/or waste management.

Inadequate menstrual hygiene affects populations in the developed and developing world. Women living in poverty are especially vulnerable. The general lack of education regarding menstrual hygiene management (MHM) is a widespread problem that results in fear, shame and embarrassment among girls worldwide as they do not know what menstruation is before they get it for the first time. Many girls fear for their lives and due to poverty they cannot afford basic sanitary products which studies have shown results in them using alternative materials to handle their periods such as animal skin and cow patties which puts them in risk of contracting infections that in worst case could lead to diseases and infertility.

Social stigma and taboos

In many communities around the world the topic of menstruation is a taboo and periodshaming follow as a consequence. Menstruation is seen as something dirty that should be hidden and not talked about and this creates sentiments of shame, embarrassment and uncomfortableness for those who are experiencing it. This often results in girls using unconventional materials to handle their periods, mainly because they are afraid or embarrassed to ask for help when the need arises. When a girl doesn't feel comfortable or supported to talk about her period, she is in need of proper products and information, she loses confidence and joy in herself and in society. Raising awareness under these conditions is extremely difficult but fortuneately the increased access to information via the internet has helped out alot, but the fact remains that a large number of girls in third world countries do not have access to this information, which is why we will also provide girls with information about menstrual hygiene management (MHM) via the booklet "my first period" by Real Relief. Only through information and education can we end the social stigma and period-shaming.

How Period Poverty Affects Education

We know that no matter where girls live in the world, they all share similar experiences when menstruating.

For girls that struggle with poverty and homelessness, accessing feminine hygiene products can be a real challenge. Period Poverty has for long remained a hidden problem that continue to hinder young girls from reaching their academic goal because they get to miss school at least four days each month every year until they complete their studies.

Girls’ education is challenged in the developing world due to many factors. Culture and tradition, family income and parental education levels all play a role in girls’ educational participation and performance.

We have launched Period Pride – Keep our GIRLS in School, a unique global initiative mobilizing corporates, governments and philanthropic supporters to be able to keep our girls in school. The aim is to equip girls from impoverished backgrounds with educational material as well as intelligent sanitary solutions i.e. – a unique reusable pad with anti-microbial bonding technology, that offers the girls an infection free period.

This campaign will guide young girls through the physical and emotional aspects of their transition to adulthood by providing them with menstrual sanitary material and information to manage their menstruation.

Why menstruation matters to achieve the sustainable development goals

The 2030 agenda for sustainable development, which was adopted by all United Nations member states in 2015, it provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. The 17 sustainable development goals (SDG) are an urgent call for action by all countries in a global partnership. The eight sustainable development goals are commitment to finish what was started - To end poverty in all forms and dimensions by 2030. This involves targeting those living in vulnerable situations, increasing access to basic resources and services, and supporting communities afffected by conflict and climate-related disasters. At PeriodPride - Keep our girls in school we work across the SDGs to contribute to achieve the 17 goals. Among other we focus on SafePad™ - An antimicrobial reusable sanitary pad because menstruation matters to achieve the SDGs.

End poverty in all it's forms everywhere
Ensure healthy lives and promote well-being for all at all ages
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Achieve gender equality and empower all women and girls
Ensure availability and sustainable management of water and sanitation for all
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Reduce inequality within and among countries
Ensure sustainable consumption and production patterns